5. Pretentious as Fuhhhh

I have a huge confession. I am pretentious… well wait, not really a confession if you already knew that, right? I mean seriously, look at our textless website. Look at how obnoxious Dinero is. And for goodness sake, look at our damn business cards.

From the day I started this company at age 19, my core competency was to be the best marketer within our industry. Nothing else. Create and capture value by working with big brands, executing, and leveraging that credibility. Zero focus on competition.

Something tells me that if you are looking in the same direction as everyone else, you are looking in the wrong direction. While everyone waits for the elevator, we are taking the stairs. Because, destiny. I know that was pretentious. Sorry, I am not sorry.