Piece description from the artist
Part of my "Inminencia efímera" series.
What would happen if we had to leave Earth? If our actions and the irreparability of their effects made this place uninhabitable, where would we go? ‘Inminencia efímera’ (Ephemeral imminence) is an invitation to imagine possible destinations.
The imminent, what will happen. The ephemeral, that which is as long as it exists and ceases to exist. Both imply promises of future times and evoke, in essence, a warning.
This series features seemingly faraway landscapes, but not distant. In them infinite paradoxes coexist: temporal, spatial, luminous, dimensional. Conjugated in an unknown future time, these landscapes present ambiguous scenarios where desolation, beauty, stars and rocks are as much as the time and space they inhabit. Like the cracks through which the light sneaks, its inhospitable beauty makes present the existential notion that titles the series.
From the spectator-representation dialectic and the distance it allows, these pieces promote a consciousness that operates from the fictitious and perches on the entry and exit of an image. This photographic series glimpses futures from a present in which preventive actions are still possible. As if from the now, the images gave way to futures that are in another time and space.
Iván Hoyos Freyre (Sonora, Mexico, 1988) is a photographer who, from the lens and the curiosity to discover, creates detailed observation images that sensorially appeal to reflection and seek a constant change in perception. Through his artworks, Hoyos Freyre invites the viewer to reinterpret the space he inhabits and his interactions with it.
His work speaks through the photographic language and explores others such as videography and music production. His training and multidisciplinary experience in areas related to art and creative work, translate into an acute ability to materialize concepts and conceptualize images. Having worked in multiple countries, his gaze incorporates multiple contextual elements, about our surroundings especially.
Hoyos Freyre builds abstract representations that, while privileging detail, reveal the richness of what he is portraying. His work is characterized by the subtle exaltation of colors, textures, materials, shapes, lines and geometric expressions.
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