Piece description from the artist
The Big Valley is a work that perhaps sees America from an immigrant’s perspective. As a native of Wales much of the artist Peter Ivanoff’s work merges myths of the old west with contemporary concerns. Named after the television show The Big Valley from the 1960’s Ivanoff’s work is more about present day California’s Central valley than the verdant paradise ready to be exploited of the 18th and 19th centuries. As breadbasket of the nation, California’s central valley supplies one quarter of the nation’s food and twenty percent of the nation’s water which comes from the valley’s aquifers. In Ivanoff’s collage, the Big Valley the subject is industrial agriculture and its consequences.
Peter Ivanoff spent most of his professional life, initially as an art director in advertising, then as a concept artist and designer
for advertising and marketing. In addition to making a living as a commercial artist,
throughout his career he has maintained a studio practice.
As a architecture student he was introduced to painting by the artist Gilbert Steed, (a color consultant for Bocour paints and a student of Hans Hoffman). He studied and was introduced to European Modernism by the photographer and painter, John Guttman, (a student of Otto Mueller) at SFSU. He also studied Life Drawing and Anatomy at the Art Student's League.
He earned his B.A. from SSU and an M.F.A from MICA (a highlight of which was his association with the late Salvatore Scarpitta). Currently, he lives and works in Palo Alto, CA.
A native of Wales, California-based artist Peter Ivanoff’s sculpture is all about going places. Crutches, ladders, plumbing fixtures, discarded furniture, and wheels deliver the message in his objects and installations. Driving this narrative, Ivanoff’s interest is in
our relationship with technology.
After the recent and ongoing wildfires, political turmoil and other disasters, his recent drawings, collages, and paintings have taken on an environmental and political shift. In these troubled times Ivanoff is presenting a much darker impression of California than for example, the artists David Hockney or Wayne Thiebaud.
Ivanoff’s techniques are purposely simple; collages are black India ink cut-outs
on Bristol and the paintings and works on paper are painted in acrylic.
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