Times Square I

Seeing Times Square abstractly. There are approximately 50 super signs advertising everything from clothing to food products to banks in the Square. In 1917 the first large electric display billboard was installed. Eleven years later, the first running electric sign was lit for the first time, to announce Herbert Hoover’s victory in the Presidential elections. The billboards have become such a tourist attraction for the area, that the zoning now requires the buildings to be covered with billboards and it costs between $1.1 million and $4 million a year if you want to buy one.